Ten years ago, Undiscovered started the trend of night markets. Now, we return during golden hour.

​This year marks a special milestone — join us as we celebrate 10 seasons of community, creativity, and cultural pride! For our second hub, we are so excited to bring back UNDISCOVERED SF Season 10: the Golden Hour Night Market in partnership with Victory Hall.

​Nestled in the fabled Ritch Street Alley, Victory Hall has been a cornerstone of SoMa since 1908 — home to the legendary 330 Ritch Nightclub and a long legacy of music, community, and culture in partnership with Deanna Sison, a culinary trailblazer, a custodian of Filipino tradition, and an influential force in San Francisco's hospitality scene.

​On October 24, we're honored to be part of that legacy — filling Ritch Street with Filipino American food, art, music, and culture in the heart of the Filipino Cultural Corridor.

#UNDSCVRDseason10 #MadewithMahal

​✦ Come hungry. Come ready to move. Come discover.

​Eat your way through the market, shop retail vendors, catch DJ sets, and step inside Victory Hall for a special exhibition honoring the history of 330 Ritch, the legendary nightclub that once made this block pulse after dark.

​✦ Anchored by Mestiza and Victory Hall, UNDSCVRD Golden Hour Night Market is an intimate but electric return: a celebration of ten years of Undiscovered, the flavors of our community, and the people who keep this district moving.

​One night. One block. Ten years of setting the pace.