A vibrant celebration of Mexican culture, our mariachi festival draws over 6,000 attendees from across the San Francisco Bay Area, offering businesses and partners a unique opportunity to engage with a diverse audience. Renowned mariachi bands showcase the genre's rich heritage through stunning regalia, intricate instrumentation, and soulful vocals. Beyond electrifying performances, the festival features a vibrant mercado with local artisans, authentic Mexican cuisine, Lucha Libre entertainment, and interactive cultural demonstrations. This family-friendly event celebrates our community's diversity and cultural richness, leaving a lasting impression on all attendees. Join us on Saturday, September 27 from 12 - 6PM @ Southland Mall in honoring this iconic musical tradition and creating unforgettable connections with our engaged audience.